When Creative and Media Click
10/31/2025
Is the tension between creative and media holding your marketing back? In today’s fast-paced world, fostering collaboration between these two essential forces is more critical than ever.
In this episode of The Orchestration Podcast from Iridio℠ by RRD, Panos Anadiotis, Vice President of Integrated Strategy and Solutions, and David Gacsko, Vice President and Executive Creative Director, explore how creative and media can not only coexist but thrive together. Key takeaways include:
- Why breaking down silos between creative and media is essential for cohesive marketing.
- How to turn data into actionable insights that inspire innovative creative work.
- Practical advice on fostering a shared, iterative process that keeps creative and media aligned from start to finish.
- How to operationalize collaboration to deliver authentic, channel-specific campaigns that resonate with your audience.
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About the series
The Orchestration podcast, presented by Iridio℠ by RRD, highlights how modern marketing gets done. This podcast explores how to navigate an evolving and increasingly complex marketing landscape shaped by data, technology, and macroeconomic pressures. The Orchestration Podcast offers a guide for marketing leaders on using integrated, data - driven strategies for greater efficiency and impact.
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