The New CMO Playbook: Data, Disruption, and Doing More with Less
10/31/2025
Is the role of the CMO evolving faster than you can say “data-driven marketing”? The demands on today’s marketing leaders are greater than ever — with rapid change shaping every decision they make.
This episode of The Orchestration Podcast from Iridio℠ by RRD features a conversation with Andy Johnson, Iridio’s Senior Vice President, Principal. He shares practical insights into how modern marketers can navigate increasing complexity and thrive in a challenging macroeconomic environment. In this episode:
- Discover how top CMOs drive value by owning data, technology, and financial strategy alongside brand management.
- Learn proven approaches to scaling personalized experiences through data and content automation.
- Unlock practical ways to forge strong cross-functional partnerships that produce integrated results.
- Gain insights from successful brands on blending physical and digital retail for maximum impact.
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About the series
The Orchestration podcast, presented by Iridio℠ by RRD, highlights how modern marketing gets done. This podcast explores how to navigate an evolving and increasingly complex marketing landscape shaped by data, technology, and macroeconomic pressures. The Orchestration Podcast offers a guide for marketing leaders on using integrated, data - driven strategies for greater efficiency and impact.
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