Precise targeting and maximum reach

RRD’s award-winning patented Consumer Graph connects layers of intelligence from offline and online data to reach high-potential buyers across the entire consumer journey.

The Consumer Graph can identify millions of households in highly relevant ways — with less than two percent of the targeting reliant on cookies.

These capabilities enable us to target efficiently, with less than two percent reliance on cookies, from a radius around a provided set of locations to the ZIP Code and/or DMA (market) level, supporting a high-efficiency campaign and eliminating wasted impressions.

THE POWER OF OUR DATA AND INTELLIGENCE FOR REACHING CONSUMERS

Build your ideal audience profile; choose from Interests, demographics, purchase behavior, store location data, browsing history and more, to inform your best strategy.

124B daily intent signals are refreshed in real time and strategically applied to each campaign.

1B coupon redemptions to find people who are likely to be savers and what offers drive response.

33B daily location signals to uncover visitation patterns and see where people live and shop.

130MM+ households for precise targeting, while respecting consumer privacy choices.

Household Connect℠: a true differentiator

Privacy-safe, scalable digital profiles

Our patented Household Connect technology examines relationships between devices based on their behaviors and location to create digital households while respecting consumer privacy choices.

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Embracing the Future of Contextual Targeting

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Better outcomes, at every step.

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