Marketing Audience Segments

Maximize marketing performance with precise postal data and advanced audience targeting solutions

Leverage powerful digital and print data — and human expertise — to move your business forward.

Postal data

RRD’s patented process provides one of the highest-quality, single-source databases on the market, allowing for nearly 100% geographic coverage in the United States. Achieve better results through precise, clean data tailored to your needs.

Key benefits of our postal data

Cost savings using walk sequence address files
Access nearly 158MM residential and 14MM business addresses
Unique addresses for better saturation coverage
Append names for personalized campaigns
80% names coverage for personalization

Cost savings

For offline targeting, our files meet USPS standards to provide maximum postage savings.

Patented technology

We validate files using our patented process to provide the best accuracy.

Featured list products

National Enhanced File for Mailings

Harness accurate address data to achieve better results for mailings:

Uses patented identity resolution
Reaches nearly 158MM residential households, 14MM businesses
USPS-compliant for postage savings
Daily updates and seasonal insights to improve accuracy

National Enhanced File for Analytics

For non-mailable applications, you can access all possible addresses, such as vacant and new housing development addresses, providing you with 100% coverage.

Patented identity resolution process
Includes nearly 158MM residential households, 14MM businesses, and 12MM vacant and new development addresses
Updated weekly with USPS data

New Movers File

Target new movers just as they’re ready to make purchasing decisions:

Reach 150,000 home buyers each week
Includes up to 30% more weekly movers than other sources
Timely updates through weekly data refreshes

New Construction Post-Movers File

Access data to reach new homeowners and boost your sales:

Reach 35,000 new construction homebuyers weekly
Updated weekly with newly occupied homes
Enhance reach with demographic selects

Digital audiences

Audiences for activation

Unlock precision marketing with RRD’s Consumer Graph^℠

Leverage precise, real-time targeting to engage 8.6 billion devices and optimize marketing outcomes through expert-driven solutions.

Audiences for activation, powered by RRD’s Consumer Graph, offer unmatched precision in targeting and engagement. Our Consumer Graph integrates vast datasets, including demographic, behavioral, transactional, and location-based insights, to create highly refined audience segments.

We'll work with you to find the best activation method for your needs via our expert team, Snowflake or LiveRamp listings, or a custom approach.

Location intelligence

Our files are built using various data elements from the RRD Consumer Graph for more precise targeting.

Scalable options

Connect the daily activities and interests of your consumers with curated segments. Or, create a custom segment using our proprietary interest, store visit, or other data.

Our data is refreshed daily, and custom audiences are activated within seven days of a request.

124B

Daily intent signals

130MM+

Targetable households

100K

Targetable neighborhoods

5MM

Web pages processed daily

Consumer Activation Insights

Consumer Activation Insights powered by NCH

Use real-time, actionable insights derived from coupon redemption analysis to fine-tune your strategies and boost customer engagement.

Unlock the power of targeted marketing with Consumer Activation Insights (CAI) powered by NCH. This data feed provides deep, actionable insights into consumer behavior derived from coupon redemption analysis.

Gain timely, in-market signals on how consumers respond to various promotional strategies, enabling you to make informed decisions that drive customer acquisition, engagement, and loyalty.

Audience Segments