Direct Marketing | Channels & Optimization | Messaging & Design

Connect at the individual level.

RRD’s extensive creative process empowers hyper-personalization through specialized copy and design techniques.

Applying proven testing strategies, our solutions are designed to maximize response — and ROI.

Performance-driven creative development

RRD’s expertise in highly personalized, 1:1 messaging fosters connection at the individual level, amplifying campaign results across all verticals.

Our creative approach includes:

Development guided by thorough market analysis

Format and design integration

Concept, copywriting, and design services

Continuous refinements based on results

Creative rotation strategies to increase audience engagement

Process automation and streamlined execution

Predictive power meets peak performance

Testing is important. Knowing what to test is even more important.

Exploring both incremental and out-of-the-box approaches, RRD’s direct marketing testing regime is structured to find — and maximize — campaign improvements:

Design, execute, and analyze testing strategies
Methodologies to test more at a lower cost
Expertise in: A/B, cross-matrix, and multivariate analysis
Virtual testing to provide insights before execution
Campaign response reporting for continuous improvement

Resource

Creative Rotation Strategy Prevents Format Fatigue, Lifts Response

Consistently changing direct mail format and compelling design led to a 20% lift in response over control for a national telecommunications company.

READ THE CASE STUDY Creative Rotation Strategy Prevents Format Fatigue

Automation-empowered personalization

RRD’s dynamic digital asset management technologies capture unique data insights to enable advanced 1:1 versioning — streamlining your path to connection.

Increase meaningful segmentation with touchpoints personalized for each individual
Simplify the delivery of complex content variability
Deploy highly targeted messaging through advanced digital print and online media placement

Integration for optimal engagement

Enhancing customer journey continuity by increasing channel connectivity, RRD’s proven omnichannel tactics inspire action:

Dynamic QR codes for increased engagement
PURLs to drive personalized messaging into landing pages
Call tracking to evaluate phone conversions

Resource

Targeted Survey Enhancement Boosts Direct Mail Response

Brief, personalized mail kit survey creates a connected experience and reinforces donor value for leading nonprofit.

READ THE CASE STUDY Targeted Survey Enhancement Boosts Direct Mail Response

Messaging and creative design that resonates.

It takes an expert to create campaigns that speak to your audience on an individual level. Connect with one today.