Direct Marketing | Channels & Optimization

Deploy impactful campaigns.

RRD’s leading direct mail platform, innovative automation technologies, and postal optimization solutions turn touchpoint strategies into tangible results.

The No. 1 direct mail platform

Lean on the country’s most powerful and diverse direct mail platform. From trigger-based programs and large-scale omnichannel campaigns to shared distribution across 100MM households, it’s all here.

Scalability. Unparalleled manufacturing platform
Flexibility. Format adaptability — from simple postcards to complex kits
Unmatched capabilities. Advanced digital printing, finishing, and alternative in-line production
Omnichannel integration. Trigger and retargeting solutions that optimize conversion

Data security. Highly secure data management
Supplemental fulfillment. Gift and freemium product execution
Cost efficiencies via shared distribution. Drive brand awareness — while sharing the cost of postage with other advertisers — with RRD’s shared mail platform

Man reviewing a restaurant promotional flyer featuring a burger and fries while holding mail

Direct marketing experience, at every step.

100+

Fully-personalized, market-ready formats

40+

Years driving direct marketing performance

#1

Direct mail platform

50+

Production locations

150+

Years perfecting the print channel

#1

RRD’s Save Direct Mail Package is the USPS’s top mailer

Are rising postage costs affecting your marketing ROI?

Our advanced postal optimization and tracking capabilities ensure that every campaign delivers on time, with visibility, and at the lowest possible cost.

List data refinement to reduce undeliverable mail
Optimal postal and freight analysis
USPS Postal Promotions application
Versatile range of cost-saving, USPS-compliant direct mail formats

Intelligent Mail^® barcode (IMb) track-and-trace services
Single print mailstream for multi-variation and digital print
Strategic logistics support and consultative partnership
Direct entry to USPS Network locations

Postal optimization resources

Postage efficiency calculators. The latest USPS postal alerts. Mailing resources to deploy campaigns efficiently. It’s all here.

Maximize postage discounts

Resource

How to Make the USPS Promotions Work for Your Direct Mail Strategy

The USPS Promotions and Incentives program offers discounts in exchange for certain mail enhancements, including color incorporations, novel paper and substrate combinations, and even new technologies.

READ THE BLOG

Simplify execution. Integrate channels. Measure success.

RRD’s marketing automation solutions enable synchronization across all campaign touchpoints. From self-serve platforms to full-service engagements, workflows are tailored to your unique needs.

Streamline data to delivery

Accelerate the direct mail channel — from complex, high-touch campaigns to smaller, programmatic runs

Unify campaigns

Align multiple direct marketing channels, ensuring all campaigns are delivered and measured seamlessly

Harmonize across all channels

Manage omnichannel campaign details across direct mail, email, display ads, mobile, and social through an intuitive interface

Introducing Marketing Hub LIFT^℠

Where enhanced reach meets attribution. RRD’s Marketing Hub LIFT delivers real-time analytics via a customized dashboard — making it easy to monitor how your direct marketing campaign is performing.

CREATE THE EXPERIENCE