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RRD's featured collection of relevant insights and client success stories.
Latest Article
The Retailer’s Guide to Marketing Resilience: 10 Challenges — and How to Solve Them, Part 1
RRD provides a complete portfolio of marketing, packaging, print, and business services to the world’s most respected brands, including 92% of the Fortune 100.
It's time to optimize connections across the entire customer journey. How can we help you?
June 18, 2026
Iridio Redefines Transparency with AI-Powered Connected TV Channel Identification
May 14, 2026
Iridio Expands Social Media Marketing Portfolio with New Platform Integrations to Boost Multichannel Performance
Jan 27, 2026
RRD Report: Smart Packaging Implementation Lags While Sustainability Remains a Top Business Priority
Dec 02, 2025
Content Now by Iridio Transforms How Companies in Regulated Industries Create and Publish Communications
Nov 18, 2025
Iridio’s 2026 Marketing Predictions report
Sept 30, 2025
RRD Strengthens Position as Trusted Food Packaging Partner
Sept 10, 2025
RRD’s AI-Powered Business Communication Intelligence Platform Streamlines and Improves Customer Communications
Aug 21, 2025
RRD’s Label Performance Center Ensures Reliability and Durability for Clients
Iridio enhanced its Connected TV (CTV) digital solution, debuting a custom-built AI-powered channel identification engine that brings transparency, accuracy and performance to streaming media. Proprietary technology maps billions of fragmented bid signals to more than 200 validated channels and 88 contextual genres, enabling genre or channel identification for up to 94% of impressions served. The solution also rejects inefficient bids, reduces fraud and improves placement quality without sacrificing scale.
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Iridio's Content Now content automation platform unifies and automates complex communication workflows for regulated industries such as health insurance, life science and financial service. It's modular framework enables organizations to efficiently create, version and reuse content.
January 27, 2026
A recent survey by RRD revealed a wide gap between intent and full-scale adoption of connected packaging. While awareness is high, most industry leaders have not implemented smart packaging components and data-driven logistics. Sustainability also remains a top business priority, despite economic headwinds and shifting external global narratives.
A recent survey of marketing leaders conducted by Iridio found that economic volatility is their top concern, leading to strategic budget shifts and an increased focus on high-value activities like personalization. Iridio’s 2026 Marketing Predictions report found that 53% of marketers cite human interaction replacement and AI deception as top threats to consumer trust, 55% name AI and Machine Learning as a top 3 tech investment, and 78% of marketers plan to use AI for personalization and improved customer experience.
RRD has expanded its food packaging capabilities, reinforced by its recently earned Safe Quality Food (SQF) and organic food handling certifications at multiple facilities, to meet brand and regulatory requirements for safe, traceable food.
Brian Cox, Vice President of IT at RRD, and Tiffani Miles, Director of IT, explore RRD’s new Business Communication Intelligence platform. Powered by custom artificial intelligence, the solution rapidly processes millions of documents in seconds, revealing hidden trends and opportunities that help companies deliver more personalized, engaging customer communications.
Robert Challman, Director of Research and Development for Packaging and Labels at RRD, examines a label being tested inside a thermal chamber at RRD’s new Label Performance Center in St. Charles, Illinois. RRD tests labels under extreme hot and cold temperatures to mimic the hottest dry weather of Arizona to the coldest temperatures of Alaska. Testing labels under extreme conditions like temperature and sun exposure enables RRD to ensure the durability and reliability of its label products.
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