Blog: Client Focus


This Year Will be About Knowing What Media Works for Your Restaurant

This Year Will be About Knowing What Media Works for Your Restaurant
2019  -  The Year of 'Ad-tribution' The restaurant industry continues to be challenged. Traffic remains weak, quality labor is hard to find (and expensive) and food costs are rising for all brands, from QSRs to fine dining. And based on 2019 projections, it will be a battle for share. The struggle is real and to win the battle, you must ensure your marketing campaigns are strategic, consumer-centric...
Presidents Day Weekend Kicks Off Furniture Buying Season

Presidents Day Weekend Kicks Off Furniture Buying Season
So you may be asking yourself, what do this country’s presidents have to do with furniture sales? Well, it’s all in the timing. Retailers know that three-day long weekends are a prime time to get consumers’ attention, especially on larger ticket items. And with the winter weather that this year has hit parts of the country with heavy snow, ice and sub-zero temperatures, many are staying...
Activating the Modern Consumer

Activating the Modern Consumer
Today’s advertising environment has become increasingly complex, with more data available now than ever before. Identifying your ideal consumer requires more than traditional demographic and psychographic data provides. Relying on historical customer purchase data tells you who purchased your product and services in the past; it doesn’t tell you who you need to reach now in order to grow...
Banking on Loyalty Helps Financial Institutions Grow

Banking on Loyalty Helps Financial Institutions Grow
Financial institutions, much like other industries, have been impacted by technology and advancements that provide consumers a wide range of services on demand and from the comfort of their homes. With access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever. Not unlike retailers and brands looking to attract...
In Retail Energy Marketing Data is Everything

In Retail Energy Marketing Data is Everything
Consumers in deregulated states have a golden opportunity to choose who supplies the energy to their home. However, choosing an energy supplier in today’s marketplace can be confusing because many of the deregulated markets are flooded with multiple suppliers with different offerings. In an effort to help consumers better inform their decisions, online forums provided by each state’s Public...
Four Reasons Loyalty Marketing Alone Can Only go so Far

Four Reasons Loyalty Marketing Alone Can Only go so Far
In a recent Nielsen CMO Report, 76 percent of respondents said customer loyalty campaign objectives were extremely or very important. It’s not unusual to wrestle with marketing budgets and the value of loyalty marketing versus customer acquisition. Your best customers can often drive revenue quicker since they respond to your marketing and offers the fastest, while customer acquisition can be...
Personalization - the New Expectation

Personalization - the New Expectation
Imagine a world where advertising was your personal concierge. Where your favorite brands would speak to you exclusively based on your interests, previous purchases, likes/dislikes, life stage, shopping habits and preferences. Sounds pretty cool, right? Yet according to some experts, by 2020, this finite level of personalization will be a requirement, not an option. Consumers will expect brands to anticipate...
Travel and Entertainment Spend Returns

Travel and Entertainment Spend Returns
Travel and entertainment expenditures have returned following the long recession that began in 2008. This is good news for marketers who can now re-engage consumers with money in their pockets ready to spend on trips and fun outings. In fact, the industry has been growing beyond the pre-recession peak for the past five years, so marketers should seize the opportunity armed with a better understanding...
Is Your Rate of Acquisition Outpacing Attrition

Is Your Rate of Acquisition Outpacing Attrition
All too often, restaurants, retailers and other businesses hear the siren song of “focusing only on your best customers” to drive growth and sales. While loyalty marketing is certainly an important part of your overall strategy, so is the relentless focus on growing your customer base through a well thought-out customer acquisition strategy. Consider these three steps for your customer acquisition...
Valassis Announces Launch of Valassis Consumer Graph™

Valassis Announces Launch of Valassis Consumer Graph™
The offering connects layers of vital intelligence to provide a dynamic 360-degree view of consumers’ lives. Read more here.
Valassis Launches Remarketing Activation to Follow Up Web Browsing With an Email or Postcard

Valassis Launches Remarketing Activation to Follow Up Web Browsing With an Email or Postcard
 Larry Berg, Senior Vice President, Valassis Solutions speaks about the benefits of omni channel remarketing The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Read more here.
The Confluence of Retail and Print Marketing

The Confluence of Retail and Print Marketing
We’ve read and heard the projections – digital media will continue to thrive as the preeminent form of advertising while traditional media will decline. According to a MediaPost article, offline media and marketing spend will hit $97.8 billion this year while digital media spend will reach $100.8 billion. The article credits a Winterberry Group study with this forecast.1 To quote ESPN personality,...
Considerations for Marketers: Advertising Frequency

Considerations for Marketers: Advertising Frequency
For most marketers, reaching your target audience is the first step in a successful advertising campaign. Frequency (or repeat exposure) of the message is the second. But before making a decision, you might consider the following: Exposure does not equal frequency, Increased frequency can be the key to success, and The role of frequency varies by category of product or service promoted. Once your...
For the Love of the Game – Think Like an Athlete to Win in Business

For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Tips to Ensure Your Advertising Investment is Protected

Tips to Ensure Your Advertising Investment is Protected
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes? Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability...