ADVERTISING MEASUREMENT

Prove performance and optimize future campaigns.

Validate what worked. Learn where there is an opportunity to improve or to try a new strategy focused on a particular consumer-type or store. Valassis provides data analytics and actionable insights on every campaign so you know your media dollars are well spent.

How to measure activation

We use state-of-the-art data and analytics methodologies including ANCOVA, Frequent Shopper Data, Consumer Redemption and purchase data, Market/Store Sales data and more.

If you’ve doubted whether online advertising has a direct effect, check out Valassis Digital’s Foot Traffic Study and Sales Impact Study.

What do you want to measure?

7 Key Performance Indicators (KPIs)

Get proof and answers to vital questions that get to the crux of the issue.

1.

Incremental sales

How did the campaign impact your brand and drive consumers to your store or site. Did it grow the business? How did the sales impact compare to prior campaigns and prior year?

CASE STUDY

2.

Offer impact

What was the impact of different offer values, products featured, pricing and creative message?

CASE STUDY

3.

New customer acquisition

How many new buyers did you bring with your offer? How much redemption came from existing buyers?

CASE STUDY

4.

Integrated programs

How do print + digital campaigns or geographies perform compared to print only? What is the right mix and frequency of print and digital media by neighborhood?

CASE STUDY

5.

Drive traffic

Are the brand/retail offers driving traffic to the store or website. How much is incremental?

CASE STUDY

6.

Response analysis

What was the response rate for the offer by geography and store, compared to prior campaigns and prior year?

CASE STUDY

7.

Redemption analysis

How did the different offers drive redemptions? How did the different offer elements impact redemptions? How does this compare to prior campaigns and prior year?

CASE STUDY

*All analysis require feasibility