As ecommerce rapidly expands with new, competing forces (especially with delivery services), it requires a closer look at who shops where and how. For example, 47% of U.S. households are Prime members, but do they stay in their lane and buy exclusively from Amazon or AmazonFresh?* Not always — you can convert them. See how other consumer groups behave as well, using a mix of websites.
Layer by layer, this research examines important topics that may change how you advertise to online shoppers. Unpack distinct differences concerning:
*eMarketer Jul. 2018, Salmon "Amazon Prime Effect — Setting a New Standard for Customer Loyalty" conducted by Censuswide, Jul. 19, 2018