Homes represent a major investment. Understandably, people take time to plan purchases that involve changes to their home. We’ll help you impact those plans as well as the entire shopper journey. Providing research, insights, ideas and media strategies for effective print and digital media campaigns that inspire action among today’s home owners.
Source: Valassis Awareness-to-Activation Study, 2017
| All | Millennials | Gen X | Boomers | |
|---|---|---|---|---|
| 29% | 25% | 28% | 34% | |
| Online | 23% | 25% | 24% | 19% |
| Mobile | 9% | 11% | 9% | 6% |
A builder’s beige approach to advertising won’t cut it. Discover generational differences in planning and shopping – revealed in our proprietary study. So you can improve activation.
planning to buy/sell a house in the next 6 months
Consumers who plan to switch are more likely to be Gen X
We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.
8:00 a.m. - 8:00 p.m. ET
Monday - Friday
