Newsroom Press Release Archive


Valassis Acquires GET1FREE Magazine, Continues Growth in Local Solutions

Jan 29, 2019

Valassis Acquires GET1FREE Magazine, Continues Growth in Local Solutions
LIVONIA, Mich., Jan. 29, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry.
Valassis Data Highlights What Today’s Insurance Customers Seek

Jan 23, 2019

Valassis Data Highlights What Today’s Insurance Customers Seek
66 Percent Feel More Loyal to Providers Offering Catered Discounts LIVONIA, Mich., Jan. 23, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today provides new insights for insurance companies looking to build brand loyalty with existing customers and acquire new ones. Despite automotive and homeowners insurance reaching record highs in customer satisfaction...
Valassis Data Provides Banks with Strategies to Inspire Acquisition and Loyalty

Jan 17, 2019

Valassis Data Provides Banks with Strategies to Inspire Acquisition and Loyalty
Valassis, a leader in activating consumers through intelligent media delivery, today released new research financial institutions can utilize to attract and maintain satisfied customers. With today’s dynamic consumers having access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever.
IAB Recognizes Valassis Digital for Excellence in Data Science

Jan 14, 2019

IAB Recognizes Valassis Digital for Excellence in Data Science
Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB)...
Valassis Accelerates Growth Strategy by Unifying Digital and Print Organizations

Jan 7, 2019

Valassis Accelerates Growth Strategy by Unifying Digital and Print Organizations
Alignment Reinforces Valassis’ Unmatched, Omni-channel Approach and Reach LIVONIA, Mich., Jan. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced it will accelerate the distribution of unmatched integrated digital and print campaigns for clients by unifying organizational assets and leadership. This will simplify the process for clients to place...
Harland Clarke Holdings Announces Appointment Of Erik Prusch As New CEO; Victor Nichols To Serve As Chairman

Dec 18, 2018

Harland Clarke Holdings Announces Appointment Of Erik Prusch As New CEO; Victor Nichols To Serve As Chairman
SAN ANTONIO, Texas (December 18, 2018)–Harland Clarke Holdings (HCH) today announced that accomplished business executive Erik Prusch will join the company as Chief Executive Officer effective January 1, 2019.  Victor Nichols, who is the current CEO, has made the personal decision to step back from his operating role and move into the Chairman position where he will continue to support strategic...
Valassis Employees Keep Season of Giving Alive all Yearlong

Dec 18, 2018

Valassis Employees Keep Season of Giving Alive all Yearlong
NCMEC, Toys for Tots and Community Organizations are on the Receiving End LIVONIA, Mich., Dec. 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, takes great pride in the breadth and depth of the team’s efforts to give back to our local communities, not only during the holidays, but throughout the year. In 2018, the company further strengthened its commitment...
Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers Integrated Strategies

Dec 17, 2018

Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers Integrated Strategies
Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions LIVONIA, Mich., Dec. 17, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach...
Valassis Shares Insights Into 2019 Marketing and Retail Landscape

Dec 4, 2018

Valassis Shares Insights Into 2019 Marketing and Retail Landscape
Valassis, a leader in activating consumers through intelligent media delivery, looks ahead to what marketers and retailers can expect in 2019.
Christmas From the Couch: Why Retailers Should Pay Attention to ‘Sofa Sunday’

Nov 14, 2018

Christmas From the Couch: Why Retailers Should Pay Attention to ‘Sofa Sunday’
LIVONIA, Mich., Nov. 15, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations that retailers should keep in mind as Cyber Monday approaches.
Valassis Shares Five Key Strategies for SMBs to win the Holidays

Nov 8, 2018

Valassis Shares Five Key Strategies for SMBs to win the Holidays
Small Business Saturday Brings Opportunity for Retailers, Grocers and Restaurants LIVONIA, Mich., Nov. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares tips for small businesses – including retailers, grocers and restaurants – on how to win this holiday season. With the National Retail Federation predicting holiday sales will grow between...
Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

Nov 6, 2018

Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers
New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust...
Print and Digital Ads Influence Entertainment and Travel Seekers as They Plan

Oct 31, 2018

Print and Digital Ads Influence Entertainment and Travel Seekers as They Plan
Brands Should Consider Consumers’ Unique Preferences for Researching and Booking Activities LIVONIA, Mich., Nov. 1, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting...
Valassis Research: Consumers Leverage Three Phases to Get the Most From Their Holiday Shopping

Oct 25, 2018

Valassis Research: Consumers Leverage Three Phases to Get the Most  From Their Holiday Shopping
40 Percent of Shoppers Completed a Portion of Holiday Purchases on Amazon Prime Day in July. Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing the habits of shoppers through the various stages of their holiday shopping journeys
Valassis Continues to Expand Local Footprint with Acquisition of Market Magazine

Oct 24, 2018

Valassis Continues to Expand Local Footprint with Acquisition of Market Magazine
LIVONIA, Mich., Oct. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced today that Market Magazine will join Clipper, the Valassis-owned magazine focused on local businesses...
Valassis Digital Research Provides Insight into Mastering Integrated Strategies

Oct 10, 2018

Valassis Digital Research Provides Insight into Mastering Integrated Strategies
Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, today announced results from its joint study with EnsembleIQ Research Solutions, highlighting the struggles marketers encounter when working to integrate online and offline strategies
Valassis Acquires One Brand Marketing

Oct 1, 2018

Valassis Acquires One Brand Marketing
LIVONIA, Mich., Oct. 2, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that One Brand Marketing will join Clipper, the Valassis-owned magazine focused on local businesses.
Study: Valassis Digital Advertising Yields 224 Percent ROI When Combined with Print Services

Sep 26, 2018

Study: Valassis Digital Advertising Yields 224 Percent ROI  When Combined with Print Services
Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today results from a commissioned Forrester Total Economic Impact™ (TEI) study[1] that analyzed the return on investment (ROI) for four Valassis Digital customers
Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm

Sep 19, 2018

Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm
LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers.
Valassis’ Michele Lazowski Named 2018 Baldrige National Examiner

Sep 4, 2018

Valassis’ Michele Lazowski Named 2018 Baldrige National Examiner
Valassis, a leader in activating consumers through intelligent media delivery, announces the appointment of Michele Lazowski, Executive Director, Program and Project Management, to the Board of Examiners for the 2018 Malcolm Baldrige National Quality Award.