Newsroom Press Release Archive


Harland Clarke Holdings Receives an “A” rating for Supply Chain Engagement

Apr 16, 2019

SAN ANTONIO (April 15, 2019) -- Harland Clarke Holdings (HCH), a portfolio of companies focused on optimizing client relationships through multiple channels, today announced its supply chain action plan received a top rating after significant progress according to the results from the 2018 CDP supplier survey for enterprise carbon reporting. Over the past 3 years, HCH has built a sustainability strategy for the purposes of all its businesses including Harland Clarke, Valassis, Scantron, and RetailMeNot. “I am extremely proud to be a part of an organization that is fully committed to developing...
Valassis Data: Coupons and Technology Empower Shoppers

Mar 20, 2019

LIVONIA, Mich., March 21, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 U.S. consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve dramatically.
Valassis Data Delivers Ways to Influence Loyal Telecom/Technology Subscribers

Mar 18, 2019

LIVONIA, Mich., March 19, 2019: Valassis, a leader in activating consumers through intelligent media delivery, shares fresh insights for marketers to recharge their advertising strategy and influence consumers to switch their TV and video, home internet and wireless phone services. These findings underscore consumers’ desire for a mix of both newer and traditional services and preferred communication channels.
Valassis Research: One-in-Five Consumers Plan to Spend Majority of Tax Refund

Mar 14, 2019

LIVONIA, Mich., March 14, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53 percent) are anticipating receiving the same, or more, money this year. While a large portion of respondents, 53 percent, plan to save the majority of their refund, more than one in five (21 percent) are looking to spend all or most of it. Additionally, 63 percent expect...
Be Mine: Valassis Offers Tips for Brands to Win Consumers’ Hearts This Valentine’s Day

Feb 7, 2019

LIVONIA, Mich., Feb. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today shared strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day. Valassis’ Dynamic Shopper research reveals only 34 percent of consumers have one preferred retailer by purchase category; meaning marketers have an opportunity to build loyalty and improve long-term relationships with existing consumers.
Valassis Acquires GET1FREE Magazine, Continues Growth in Local Solutions

Jan 29, 2019

LIVONIA, Mich., Jan. 29, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry.
Valassis Data Highlights What Today’s Insurance Customers Seek

Jan 23, 2019

66 Percent Feel More Loyal to Providers Offering Catered Discounts LIVONIA, Mich., Jan. 23, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today provides new insights for insurance companies looking to build brand loyalty with existing customers and acquire new ones. Despite automotive and homeowners insurance reaching record highs in customer satisfaction last year, Valassis’ newest Dynamic Shopper research found that about 15 percent of respondents are currently in-market for home, auto and life insurance. With this in mind, insurance...
Valassis Data Provides Banks with Strategies to Inspire Acquisition and Loyalty

Jan 17, 2019

Valassis, a leader in activating consumers through intelligent media delivery, today released new research financial institutions can utilize to attract and maintain satisfied customers. With today’s dynamic consumers having access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever.
IAB Recognizes Valassis Digital for Excellence in Data Science

Jan 14, 2019

Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB)...
Valassis Accelerates Growth Strategy by Unifying Digital and Print Organizations

Jan 7, 2019

Alignment Reinforces Valassis’ Unmatched, Omni-channel Approach and Reach LIVONIA, Mich., Jan. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced it will accelerate the distribution of unmatched integrated digital and print campaigns for clients by unifying organizational assets and leadership. This will simplify the process for clients to place effective advertising in the market which will generate far greater and measurable return on their investments. With more than 62,000 advertisers, Valassis reaches up to 116 million households weekly...
Harland Clarke Holdings Announces Appointment Of Erik Prusch As New CEO; Victor Nichols To Serve As Chairman

Dec 18, 2018

SAN ANTONIO, Texas (December 18, 2018)–Harland Clarke Holdings (HCH) today announced that accomplished business executive Erik Prusch will join the company as Chief Executive Officer effective January 1, 2019.  Victor Nichols, who is the current CEO, has made the personal decision to step back from his operating role and move into the Chairman position where he will continue to support strategic initiatives and client relationships. Chuck Dawson, the current Chairman, will serve as the Vice-Chairman.  Victor Nichols has been the CEO of Harland Clarke Holdings since 2017 and was previously...
Valassis Employees Keep Season of Giving Alive all Yearlong

Dec 18, 2018

NCMEC, Toys for Tots and Community Organizations are on the Receiving End LIVONIA, Mich., Dec. 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, takes great pride in the breadth and depth of the team’s efforts to give back to our local communities, not only during the holidays, but throughout the year. In 2018, the company further strengthened its commitment and enabled the team to give more generously by introducing a new program that provides its employees time off to do community service. The “Give Back” program encourages teams to volunteer...
Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers Integrated Strategies

Dec 17, 2018

Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions LIVONIA, Mich., Dec. 17, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach which includes the mailbox to activate consumers. Smart marketers understand the power of aligning consumer data and insights to their direct mail campaigns, averaging a 6 percent sales lift. This...
Valassis Shares Insights Into 2019 Marketing and Retail Landscape

Dec 4, 2018

Valassis, a leader in activating consumers through intelligent media delivery, looks ahead to what marketers and retailers can expect in 2019.
Christmas From the Couch: Why Retailers Should Pay Attention to ‘Sofa Sunday’

Nov 14, 2018

LIVONIA, Mich., Nov. 15, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations that retailers should keep in mind as Cyber Monday approaches.
Valassis Shares Five Key Strategies for SMBs to win the Holidays

Nov 8, 2018

Small Business Saturday Brings Opportunity for Retailers, Grocers and Restaurants LIVONIA, Mich., Nov. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares tips for small businesses – including retailers, grocers and restaurants – on how to win this holiday season. With the National Retail Federation predicting holiday sales will grow between 4.3 to 4.8 percent this year – hitting as much as $720 billion – the competition will be fierce among all businesses, big or small. The good news for small businesses is that according...
Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

Nov 6, 2018

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation. The combined power of Valassis Digital and Allant Group enables marketers to go from an unknown to known view of their best customers and...
Print and Digital Ads Influence Entertainment and Travel Seekers as They Plan

Oct 31, 2018

Brands Should Consider Consumers’ Unique Preferences for Researching and Booking Activities LIVONIA, Mich., Nov. 1, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities, including movies, concerts, sporting events, live theater, casinos, amusement parks, cruises, airfare and hotels. The research...
Valassis Research: Consumers Leverage Three Phases to Get the Most From Their Holiday Shopping

Oct 25, 2018

40 Percent of Shoppers Completed a Portion of Holiday Purchases on Amazon Prime Day in July. Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing the habits of shoppers through the various stages of their holiday shopping journeys
Valassis Continues to Expand Local Footprint with Acquisition of Market Magazine

Oct 24, 2018

LIVONIA, Mich., Oct. 24, 2018: Valassis, a leader in activating consumers through intelligent media delivery, announced today that Market Magazine will join Clipper, the Valassis-owned magazine focused on local businesses...