Published Thursday, Feb 7, 2019
Three Keys to Capturing Shoppers’ Love: Rewards, Personalization and Unique Experiences
LIVONIA, Mich., Feb. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today shared strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day. Valassis’ Dynamic Shopper research reveals only 34 percent of consumers have one preferred retailer by purchase category; meaning marketers have an opportunity to build loyalty and improve long-term relationships with existing consumers.
“Today more than ever there’s fierce brand competition and if marketers don’t take the time to engage consumers in meaningful ways, consumers are more prone to look elsewhere for better service, deals or personalized offers,” said Curtis Tingle, Chief Marketing Officer, Valassis. “In order to foster brand loyalty, marketers must focus on individual preferences by using data intelligence to ensure offers and campaigns are appropriately targeted to activate consumers during their unique purchase journeys. From there, this information should be used to reach and engage consumers in their preferred ways – across print, digital and emerging channels.”
With the upcoming Valentine’s Day holiday, Valassis recommends marketers follow these three strategies to increase brand loyalty – and love – this year:
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.