Published Thursday, Nov 8, 2018
Small Business Saturday Brings Opportunity for Retailers, Grocers and Restaurants
LIVONIA, Mich., Nov. 8, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares tips for small businesses – including retailers, grocers and restaurants – on how to win this holiday season.
With the National Retail Federation predicting holiday sales will grow between 4.3 to 4.8 percent this year – hitting as much as $720 billion – the competition will be fierce among all businesses, big or small. The good news for small businesses is that according to the 2K18 Valassis Coupon Intelligence Report, 55 percent of consumers try to shop at local, neighborhood stores for their grocery items. In addition, the 2018 Valassis Tempting the Dynamic Restaurant Customer shows that half of consumers prefer to visit local restaurants versus national chains.
“Our research shows there is a wealth of opportunity for small businesses, especially leading up to Small Business Saturday (Nov. 24) and the holidays,” said Steve Hauber, President, Valassis Local Solutions. “With the right approach, local businesses can target consumers where and when they shop to capture a larger portion of holiday spend, and even foster loyalty to keep shoppers coming back all year.”
Small businesses should keep the following key strategies in mind to fuel success this holiday season:
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.