Print Specifications

1. Review our print guidelines
2. Choose a product template
3. Select a pre-built ad (optional)
4. Upload files

1. Print Guidelines

Art submission: applies to Direct Mail Wrap, Postcards, Inserts, and Coupon Book (FSI).

File requirements
  • PDF (preferred)
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • QuarkXpress (version 8 or newer)
  • Supply all fonts used to create the ad
  • For black text, avoid using registration black (100% C, 100% M, 100% Y, 100% K)
  • Supply all images used to create the ad
Important Message
  • Artwork supplied in RGB mode will be converted to a CMYK color space without notice.
  • Artwork supplied using spot colors will be converted to a CMYK color space without notice.
Color conversions may result in undesired color variation. To minimize the risk of undesired color conversions, supply artwork in CMYK mode.

Acceptable image file formats
  • EPS
  • PSD
  • JPG
  • TIFF
Acceptable image color modes
  • EPS
  • CMYK
  • Spot color (Pantone); excludes Coupon Book FSI
  • Grayscale
  • 300 dpi
  • Black & white line art images in 1-bit TIFF format (600 - 1200 dpi)
  • 280% (or less) total ink density
Total Ink Density Guide

Black version changes
It is recommended that files are supplied in layers for black version changes
  • Common 4-color base (master)
  • Black versions

Art Submission Guide

Pre-printed Material Submission Guide
ROP Art Submission Guidelines

ROP advertising is very flexible; however it differs from other print media in that the paper stock used for most newspapers is very porous and fibrous. This is important to keep in mind when designing your creative. Newspapers can have a 20 - 40% dot gain. Using half tones and line art will keep contrast in your creative.

Download Printable Guidelines
Coupon Book (FSI) coupon design specifications

Coupon size
Width: 3” - 6”
Height: 2.0625” - 2.5”
Bar code
GS1 RSS Data Bar
100% black only
Coupon needs
Expiration date

2. Product Templates

3. Pre-built Ad Designs (optional)

Easy to customize to your needs:

  • images
  • text
  • price points
  • colors
Find your category. The pre-built ad designs can be sized to Value Sheets, Premium Sheets, Mega Sheets, Big 4's, Half Sheets, Premium Postcards, Standard Postcards and Mega Cards.

4. File Upload

Valassis Central File Upload

Click below to upload files or to log into your Mass Transit account.

Go To Upload

Valassis MassTransit Optional Download

To take full advantage of all the MassTransit features and to upload graphic files larger than 2GB, please download and install the MassTransit plug-in before going to upload.

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Mac: 1st Time User

FAQ: Why Mass Transit over other file transfer options?

FTP File Transfer

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FTP information

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Password: Valftp*13