Blog: The Loop


Studies Underline Consumer Changes
Studies Underline Consumer Changes
Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. First, from Valassis, data shows that most shoppers (94%) are using coupons, with 60% saying they 'constantly plan' shopping trips… Read more...
Spring is Finally Here and the Outdoor Furniture Market is Hot
Spring is Finally Here and the Outdoor Furniture Market is Hot
Here in New England, we had a rough winter. From weeks of sub-zero temperatures in early January to a seemingly endless series of March Nor’easters dumping dozens of inches of snow – it wasn’t fun. Even we skiers had enough. Something happens when spring arrives… good feelings emerge. The clocks get turned ahead and we can magically drive home after work without the use of headlights....
What the Travel Industry Can do About Online Booking Abandonment
What the Travel Industry Can do About Online Booking Abandonment
Travel operators understand how difficult it is to acquire new customers through their websites. With a strong economy comes increased competition and the battle to win new traffic gets harder each year. Several years ago, Millward Brown conducted a study for Expedia and found that travel intenders will visit 38 travel sites in the five weeks prior to making a purchase.1 While the average time between...
Valassis Says, 36% of the US Shoppers Have Used a Shopping List App
Valassis Says, 36% of the US Shoppers Have Used a Shopping List App
Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer...
With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media
With MaxPoint, Valassis Digital Closes the Loop On Omnichannel Media
Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which acquired Rocket Fuel in July, buy point solutions...
Valassis Announces Launch of Valassis Consumer Graph™
Valassis Announces Launch of Valassis Consumer Graph™
The offering connects layers of vital intelligence to provide a dynamic 360-degree view of consumers’ lives. Read more here.
Marketers Be Prepared – Gen X is Planning to Spend Their Extra Cash Across Categories
Marketers Be Prepared – Gen X is Planning to Spend Their Extra Cash Across Categories
With the right messaging, marketers across categories can capture dollars from Gen X’s plans to spend the increased income they will see from recent tax law changes. For more information on how to activate your target consumers, click here. Source: Kantar Retail / Shopperscape® Jan 2018
With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space
With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space
Valassis Digital’s Pehr Luedtke, Senior Vice President, Marketing and International, discusses the importance of personalized advertising A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for you. But with the continued expansion of our reliance...
A $324 billion opportunity for retailers
A $324 billion opportunity for retailers
Valassis’ Curtis Tingle, Chief Marketing Officer, offers insights for home improvement marketers Consumer spending on remodeling and home improvements is expected to reach $324 billion in 2018. According to a report from Harvard University’s Remodeling Futures Program, home renovations and repairs spanning from mid-2017 to the second quarter of 2018 are expected to reach $324 billion,...
Valassis Launches Remarketing Activation to Follow Up Web Browsing With an Email or Postcard
Valassis Launches Remarketing Activation to Follow Up Web Browsing With an Email or Postcard
 Larry Berg, Senior Vice President, Valassis Solutions speaks about the benefits of omni channel remarketing The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Read more here.
B2B Promotions – A Win-Win Proposition
B2B Promotions – A Win-Win Proposition
As consumers, we all have experienced the fun and excitement that’s associated with opening the box of cereal to see if we’ve received a winning game piece; or we’ve twisted off a bottle cap to see if there’s a winning message revealed. Promotions are a tried and true staple of the marketing industry. It’s a business strategy that has had great success generating consumer...
The Confluence of Retail and Print Marketing
The Confluence of Retail and Print Marketing
We’ve read and heard the projections – digital media will continue to thrive as the preeminent form of advertising while traditional media will decline. According to a MediaPost article, offline media and marketing spend will hit $97.8 billion this year while digital media spend will reach $100.8 billion. The article credits a Winterberry Group study with this forecast.1 To quote ESPN personality,...
Coupons in 2017 – a Look Back
Coupons in 2017 – a Look Back
NCH year-end 2017 coupon facts at a glance.
The Importance of the Right Data and Right Process
The Importance of the Right Data and Right Process
Marketers were recently given a C-minus in Marketing Intelligence in a study commissioned by Forrester. So, what’s going on? In all the talk of big data, machine learning and even Artificial Intelligence, what is often missing is having the right data and the right process.  Without the right data, an analysis can be much harder and less effective.  Without the right process, even the...
Considerations for Marketers: Advertising Frequency
Considerations for Marketers: Advertising Frequency
For most marketers, reaching your target audience is the first step in a successful advertising campaign. Frequency (or repeat exposure) of the message is the second. But before making a decision, you might consider the following: Exposure does not equal frequency, Increased frequency can be the key to success, and The role of frequency varies by category of product or service promoted. Once your...