postcards-stat1 *Versus name only; Client studies
postcards-stat2 *Versus name only; Client studies
postcards-stat3 *Based on standard Direct Mail pricing
Affordability meets personalized postcards

Your wish, answered. Our Variable Data Postcards drive great response thanks to expert leveraging of consumer data and maximizing variable messages and imagery for increased relevancy. Efficient direct mail delivery, as VDP is:

  • Customized to each household in the sub-ZIP Codes you desire most
  • Accompanies the RetailMeNot Everyday™ package, but sits separately in the mailbox

Case Study

See how a local home improvement store used data to connect with consumers on a personal level and generate an incredible ROI.
Increased loyalty and acquisition

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Small Business Marketing

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Demonstration – How to leverage data intelligence with direct mail postcards


“We have been collecting our customer data over the past few years, but not until utilizing the capabilities of Valassis were we aware of what that data was actually capable of providing. Valassis not only validated what we had hoped for, they were able to take us to a whole new level of marketing. We are excited to be working with them again in the near future!”

Scott Jerousek & Laurie Hammersmith Farm & Home Hardware – Wellington, OH

Examples: customized areas are circled
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Your digital complement to VDP
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