Newspaper Ads

newspaper-ads-top-infographic Coda/Triad Newspaper Insert Study, Oct. 2015


(Newspaper Inserts)

flyers-stat1 *Valassis Response Analytics Database (RAD)


The newspaper habit is strong and key for local marketing

A power influencer, inserts rank among the Top 5 paid media for impacting purchase decisions and store selections. To drive greater success for our clients, we deliver an optimized, scalable plan using mail and/or newspaper. Ideal way to promote your local deals, news or grand openings.

  • Hyper local targeting
  • Version prices and locations
  • Variety of sizes and formats
  • Single source for creative, printing, delivery
  • Supply your own inserts or we’ll print for you

Case Study

Consumer electronics company tested 8-page newspaper insert for recall & purchase/intent
Ads scored much higher than Research & Analysis of Media norm

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Hurry, offer expires 2/28/18. Valid on your first program with Valassis.


46% of those ages 45+ read a Sunday newspaper in the past 7 days

Scarborough Research, MultiMarket 2015 Release 2

Newspaper Ads


newspaper-ads-stat1 RAM Inserts Study, Nov. 2015
Great for speed or activating affluent baby boomers

ROP is particularly strong with this lucrative demographic. It’s also the ideal choice for competitive or crisis situations. Be assured, with our database of 15,000+ newspapers (one of the largest in the industry), we can place any size program quickly and accurately.

  • Reach over 100 million adults with general and niche publications
  • Run ad campaign in as little as 72 hours
  • Convenience of digital tear sheets and easy-to-track billing
  • Full service: placement to negotiation to analytics
Digital Advertising
Display Advertising
Connect with readers who love their digital devices
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