Personal Services


Capture your share in a growing industry

In 2017, revenue grew by 10% in personal services. Fantastic! But how do you stand out and drive foot traffic? Our consumer data, insights and activation media are proven to lift response – because they allow your advertising to be relevant and personal.

Fitness Marketing

woman working out

Work out a focused strategy

Gym members are more likely to be:
  • upper income
  • highly educated
  • very digitally savvy
Digital media has a 39% share of influence on adults who exercise
woman on cell phone in gym Source: Prosper Insights & Analytics, 2018

Case study

A fitness chain tested print + digital integration. Outperformed print alone.
.70% Response rate
$13 cost per acquisition
Valassis Client Data
.70% Response rate, $13 cost per acquisition

Salon and Spa Marketing

Beauty is diverse

Activate them. Note: Nearly half of millennials are ethnic.
Shoppers who have purchased at a beauty store in the past 12 months
Shoppers who have purchased at a beauty store in the past 12 months Source: Scarborough Research, 2017

Customize your media mix

Hispanic women, compared to all, require MORE digital. Print is still in the top 3 media.
Media influence Source: Source: Prosper Insights & Analytics Media Plan IQ, 2017. Numbers may not total 100% due to rounding

Case study

National salon franchise drove increased location visits with dynamic mobile media.
3.39% visit rate
Get Study
SS #265
personal-srvc-case-study-salon

Child Care Provider Marketing

nearly 1 in 3 families spend 20% or more of their household income on child care

Parents have cost concerns

It’s a big decision. Promote your value. Over half of parents think they are already spending too much on child care.
Source: Care.com

Moms of Pre-K Kids

If you want to win her over, you need a print + digital campaign.
media influence - moms with prek kids Source: Prosper Insights & Analytics MBI 2017

Case study

A national child care provider leveraged a two-sided Shared Mail Oversized Insert. The response?
7% pt incremental enrollment
ROI: $83 in profit for every $ spent
Get Study
SS #487
child care case study

Turnkey print + digital campaigns

You’re busy. Let us handle and lend our expertise. It’s a simple process yielding stronger response for a lower cost. A single, integrated approach with one partner means fewer production costs/challenges, utilization of fewer resources and improved ROI.

Print

Digital

Advertise with us

Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.

1-866-576-0523

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Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery