MAILING LISTS



Most comprehensive footprint in the U.S.


With nearly 100% coverage of all addresses, you can get total market coverage and penetration across channels. Advertisers and list brokers alike trust our data – knowing we actually mail our own list for delivering RetailMeNot Everyday. Plus, we update our databases weekly to ensure accuracy using our patented data hygiene approach.

DATA SOLUTIONS DATA LICENSING


DATA SOLUTIONS


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Analysis, processing, mailing facts and guidance

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Proven helpful for community rebuilds after disasters


Helping communities rebuild


“New Orleans’ rebirth is a testament to the power of Valassis data… allowing us to create mapping systems, secure funding and attract new businesses and residents back into the city.”
- Allison Plyer, Chief Demographer, Southeast Louisiana Data Center

PRESS RELEASE


PROOF OF ACTIVATION

CASE STUDY

National auto insurer relies on Valassis National Enhanced File (VNEF) for effective personalized prospect mailings. Acquired new customers...

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PROOF OF ACTIVATION

TESTIMONIAL


"It is easy to run counts and we rely on the detailed reports generated from the system. We have the highest level of confidence in Valassis data and its comprehensiveness. We will come to Valassis for any future lists needs. We love the Valassis database."

— Account Executive/Mail Coordinator



DATA LICENSING


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Get total market coverage and penetration

  • Residential & business: Our very affordable, Valassis National Enhanced File (VNEF) provides 27% more addresses than other national files
  • Analytic applications: VNEF Plus includes critical files such as seasonal and do-not-deliver addresses
  • New movers: Up to 30% more movers than any major resource
  • New construction: Identifies new homebuyers earlier
  • Vacancy, CHARM (City History and Route Movement) and other databases
  • Industry-specific lists: Auto, B2B, political/voter and more

RESIDENTIAL & BUSINESS DATABASE


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Get the lowest saturation mail postage rate

Our highly accurate, very affordable National Enhanced File is the only residential mailing list of all USPS® addresses updated and mailed weekly.


  • Better coverage: 27% more addresses than other national files
  • Better ROI: only go where your best prospects reside, using the most cost-effective data
  • Easy personalization: thanks to our Saturation-with-Names option

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Total Universe: 155 million +

Total Residential: 143,138,441

RESIDENTIAL
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Total Universe: 15 million +

Total Business: 13,496,820

BUSINESS
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Available demographic and lifestyle selects


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FAMILY


  • Names
  • Age
  • Gender
  • Income
  • Education Level
  • Presence of Children

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HOUSEHOLD


  • Home Value
  • Home Owner
  • Renters
  • Dwelling Type

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ETHNICITY


  • Asian
  • African American
  • Hispanic

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LIFESTYLE


  • Do-it-Yourselfers
  • Health and Fitness
  • Travel
  • Auto



ALL-INCLUSIVE DATABASE


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The most comprehensive list, period

The Valassis National Enhanced File Plus is unmatched, containing 100% of all possible addresses. For many companies with unique data applications, a traditional "mail ready" file is not the best option. VNEF Plus includes critical files that you may need, which others automatically exclude:


  • Vacant addresses,
  • Do-not-deliver addresses,
  • and others.

The only file containing:


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Ideal for the following applications:


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NEW MOVER DATABASE


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Up to 30% more new movers than any major resource

Why miss any newcomers to your trade areas? Our exclusive “postal intelligence” targets actual new movers. We flag each unoccupied home on the file as soon as the address is vacated. Then combine postal updates and our patent-pending data verification procedure to identify the new occupants of those homes. This proprietary methodology is updated weekly. Only Valassis combines:


  • Postal Intelligence
  • New Construction
  • Telco
  • Deed


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When merged with other new mover files, our New Construction records are up to 98% unique.

DATA CARD
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Locate new movers according to:


House Data

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Dwelling Status

SFDU & MFDU


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Home Value

Estimated value of
the home


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Home Ownership

Owner vs. renter



Moving Data

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Move Distance

Miles between old and new residence


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Move Date

Exact date the mover was added to the file



Individual Data

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Household Income

Estimated total income of the household


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Contact Name

Name of the head of household


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Telephone

Primary phone number for the household


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Age

Age of the head of household




NEW CONSTRUCTION DATABASE


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Speed-to-market is essential to win new homeowners’ patronage

Find new addresses before your competition does. Valassis identifies new homebuyers by their "move-in" dates, ahead of other list providers and long before they are settled in. We work with the U.S. Postal Service so when they begin to deliver mail, we instantly know and can provide these new homeowner sales leads.
  • Accurate and most complete list of new construction homes
  • 100% of the new addresses are "Single Family Dwelling Units" (SFDU's) or "Multi-Family Dwelling Units" (MFDU's)

DATA CARD
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Pivotal timeframe to send mail


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56% of major move-related purchases were made in the two months after moving



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69% of new movers enjoy checking for postal mail



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A household that moves typically spends $9,000 on goods, services, financial and insurance products



Targeting selections include:


Household Targeting:

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Dwelling Type

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Move in Date

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Renter/Ownership

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Gender on a Limited Population


Individual Data

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Median Income

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Median Home Value

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Median Age


Affiliations:


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American Association for Public Opinion Research: Advancing the science and practice of survey and opinion research


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Data & Marketing Association: The DMA is a major force in protecting today’s self-regulated data-driven economy


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PostCom: National association of businesses and organizations that support the use of mail for business communication and commerce


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Mail Moves America: Coalition committed to a long-term effort to address Do Not Mail legislation & keep the mail channel open



ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET
Monday - Friday