Influencer Marketing

INFLUENCER MARKETING



Amplify campaign results,
letting influencers give voice to your brand.


While the bulk of influencer marketing occurs in social, our integrated approach increases engagement by delivering meaningful, curated content across print and digital to align with the modern shopper’s path to purchase. Valassis’ Shopper-Inspired Print delivers authentic creative that includes:

  • Brief profile of the influencer/s
  • Their original photos and stories/quotes about your product or service to inspire purchase or action
  • Links or hashtags to more content online
  • Measurable call to action
  • Versions for both print and digital delivery


Why it's so powerful


Access to high-quality database of 100MM consumer opt-in records

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BENEFITS & FEATURES


  • High Engagement: Micro-influencers have an authentic relationship with their audience and enjoy high engagement rates with followers.
  • Leading influencer platforms: Using best-in-class technology, we’re able to identify influencers who have the strongest affinity with the brand and engagement with their audience.
  • Streamlined process: We handle it all – hiring & managing influencers, designing ads with influencer content, monitoring social posts, and analyzing campaign results – with your approval.
  • Cross-channel: Coordinating print & digital media to assure consumer reach, consistent branding and maximum impact.




PROOF OF ACTIVATION

CASE STUDY

See how a national brand promoted facial cleanser in dollar retailers using Shopper-Inspired Print and drove 9.4% sales lift...

GET STORY



How It Works


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1. Brand specifies objectives and shares input on influencer profile for campaign.


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2. Valassis sources micro-influencers with brand-approval and requests original content.


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3. Brand approves influencer content and creative for print and digital execution.


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4. Valassis activates influencer campaign and shares detailed performance reporting.




Other Specialized Valassis Programs

Continue to think outside the box. Consider new strategies – amped up by our unique approach.





ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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