Source: Prosper Insights & Analytics, May 2016

Case Study

A regional bank acquired more checking account customers at less cost by using email along with print

5% lower cost per response

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Media Influence on Financial

financial-media-influence1 Source: Prosper Insights & Analytics, MBI, January 2016, paid media

Media Mix

Now, compare ad spend to media influence. Is it time to change your traditional approach?

financial-ad-spend Source: Kantar Media, 2015

Advertising Readership and Response

Survey asked consumers about their interaction with print advertising.

financial-readership Source: 2015 Advertising Tracking Study, TNS Custom Studies. Results based on 2,668 consumer responses. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.

Consumer Demographics

Valassis will help you identify consumer segments, however, here is a general financial consumer profile.


Source: Prosper Insights & Analytics, May 2016

Reach the money-savvy consumer with digital advertising and robust targeting


Accounting for 12.2% of total U.S. digital ad spending for the year

U.S. Financial Services advertisers are expected to spend over $10 billion on digital advertising in 2017

Source: eMarketer 2016
Financial Services Advertisers will spend slighly more on search advertising Source: eMarketer 2016

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