Overwhelmed with your underutilized big data, mobile-first data, transactional, geo-demographic, behavioral data, etc.? Valassis has an uncanny ability to select and synthesize the data that actually matters for identifying and activating real buyers anywhere. See how we connect the appropriate online and offline data intelligence to create relevant, effective, integrated media plans.
It’s a continuous process. Great back-end analytics fuel future campaign improvements. But ideally, it’s the infusion of pre-, during and post-campaign data intelligence that maximizes your advertising response and ROI. And it’s what sets Valassis apart with our intelligent media delivery.
While a lot of data is good, meaningful data is better. See examples of useful data and where it applies at each stage with this chart.
Marketing’s Top 5 priorities for 2016 (choose all that apply)
Customer Centric Focus
Omni-Channel/ Cross-Channel Promotion
C-Level 2016 Marketing Study, Black Ink ROI
From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.
Get detailed insights into modern, dynamic shoppers and their quest for savings. Learn how they’re using endless options for researching and purchasing online and in-store.Get Report
Resident expert Ed Ramsey, Valassis VP, Data Science and Platform, lends advice for you to fuel faster growth.
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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