RESTAURANT

RESTAURANT

In this saturated industry, how can you drive traffic?




Get the scoop on dining decisions and tempt more customers


Busy, on-the-go lifestyles make constant meal prep unrealistic and restaurants invaluable. But competition is bubbling up everywhere; think new restaurant concepts, expanding footprints, meal kits, and even grocerants. You need insights on customer purchase behaviors and motivators to drive greater activation. That’s our sweet spot at Valassis. We work with over 160 restaurant brands of all sizes – to plan, deliver and measure effective print & digital campaigns.



PROOF OF ACTIVATION

CASE STUDY

A national QSR brand produced a double-digit foot traffic lift – mainly with new/lapsed customers – by using direct mail inserts…

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CHANGES IN BEHAVIOR

Search. Switch. Save.


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Sources: 1 RetailMeNot 2016 Dining Out Study in partnership with Google; 2 2018 Valassis Purse String Survey, fielded May 15–June 15, 2018; 3 Valassis Awareness-to-Activation Study in conjunction with The NPD Group, Inc., April 2018;



HOW TO IMPACT

Coupons are #1 media influencer for restaurant diners


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Source: Prosper Insights & Analytics™, Monthly Consumer Survey, Feb. 2018. Spend per QSR Coupon User = Coupon User Spend (4.1 monthly visits x $12.46/visit) subtracted by Non-Coupon User Spend (3.3 monthly visits x $12.20/visit). Figures are rounded.


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MAIL IS #1 PREFERRED MEDIA

for receiving offers, promotions and restaurant information. True across all generations.

Source: (All Adults; Millennials, Generation X, Baby Boomers, Senior Generation, Parents) Valassis Awareness-to-Activation Study in conjunction with The NPD Group, Inc., Apr. 2018



Top 3 offers for switchers

When trying a new restaurant


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Source: Valassis Awareness-to-Activation Study in conjunction with The NPD Group, Inc., Apr. 2018; base = switchers


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eBook: How-to guide

Leverage this proprietary research to develop more relevant offers, ads and media plans.


GET eBOOK


Preferred media for restaurant clients





ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


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