HEALTHCARE

HEALTHCARE

Patients today are more informed.
Where do they look?



Welcome to patient-centric marketing


This growing movement in healthcare aligns perfectly with our advertising approach. Putting patients’ needs and preferences first. Understanding their daily behaviors and media engagement – via our proprietary and secondary data. So we can help you reach your target market wisely, with the utmost personalization, relevancy and efficiency, across media channels.




PROOF OF ACTIVATION

RESULT

A dental business leveraged the personalization of our Variable Data Postcard (VDP) to acquire new patients.





CHANGES IN BEHAVIOR


Patients now shop for medical services in the way they shop retailers


healthcare-shopping-for-medical-services

healthcare-consumers-research-large-purchases
healthcare-consumers-research-at-least-once-a-month
healthcare-consumers-in-market-for-provider

Recover from loyalty deficiency

Get better at marketing or risk losing out on patients who are shopping around.
Download infographic of proprietary research.


INFOGRAPHIC


$38B annually

$38B annually

is spent out-of-pocket on shoppable services.

Source: Forbes, “Don’t be fooled: patients can shop for healthcare,” Mar. 2016


HOW TO IMPACT


Be contagious to be successful

Use multiple touchpoints and customize your marketing for your consumer segments.



healthcare-how-to-impact-GENX
healthcare-how-to-impact-millennials
healthcare-how-to-impact-seniors

Source: A 2017 NPD Awareness-to-Activation Study



Valassis’ areas of expertise

We collaborate with you to strategically customize data driven, integrated campaigns to engage and activate your target audience, all while complying with HIPAA guidelines. Key areas of expertise include:

  • acquisition for service lines
  • diabetes
  • oncology
  • cardiology
  • aging population
  • sandwich generation
  • millennial moms

Preferred media for healthcare clients





ADVERTISE WITH US

We’re happy to help businesses big and small – to plan, activate and measure campaigns that inspire consumers and lift results.


1-866-576-0523

8:00 a.m. - 8:00 p.m. ET
Monday - Friday