Pathpoint

Improve the in-store shopping experience and optimize operations with powerful insights
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Benefits
Improve store performance with insights that increase sales, improve operations, and grow loyalty.

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Features
Quantify shopper movement with analytics that reveal customer behavior and preferences.

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How it Works
Experience the benefits of an end-to-end solution, from installation to analytics and insights.

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Why Pathpoint
Gain insights from marketing intelligence and technology experts.


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Benefits

Increase sales with more impactful marketing

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Grow loyalty with a better in-store shopping experience

Base product mix and customer service staffing levels on neighborhood demographics and shopper volume.

Lower operating expenses with optimized operations

With traffic volume and visitation data, you can match staffing and product levels for improved efficiency.
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Features



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Traffic Data

How can store layouts be improved? How did our marketing affect traffic levels?

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Pathing by Aisle

What different paths do different customers take?

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Neighborhood Demographics

What are the demographics around different stores?


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Visitor Volume

What are our busiest days and times?

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Visit Frequency

How often do customers visit? How long do they stay?

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Traffic Data

How can store layouts be improved? How did our marketing affect traffic levels?



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How it Works

Meet Pathpoint

Pathpoint sensors and analytics bring you valuable customer behavior for improving the in-store experience.

With comprehensive store coverage, our sensors provide detailed and accurate insights on shopper traffic patterns

Hassle-free installation and maintenance
We provide complete installation, maintenance, and upgrades.
Complete measurement
Our sensors are not constrained by walls or other physical barriers to provide highly accurate location data.
No app download required
We offer full store coverage without the need for customer interaction.
Data analysis your way
Choose how you access and analyze your data – through our analytics dashboard or your own analytics tool.
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Why Pathpoint?


Complete Location Sensing

More accurate customer counts and dwell data for meaningful, granular insights.

Flexible Data Consumption

Choose how you use your data – in our analytics dashboard or your own visualization tool.

Insights from Marketing Experts

Our 40 years of consumer intelligence expertise bridges the gap from data to insights and drives retail success.

Privacy Friendly & Secure

Sensors run independently of retailer network and no personal information is collected.

VALASSIS
DIGITAL SENSOR
BEACON
Works without app download check X
Sees all customers inside the store check X
Provides individual pathing with clear lines of sight check X
Detects dwell time in a department check X
Measures length of shopping trip check X

Press Release
MaxPoint’s First In-Store Pathing Sensor, Pathpoint, Gives Marketers Comprehensive Understanding of Consumers’ In-Store Journeys

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Resource
Pathpoint Customer Brochure


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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.

1-866-576-0523

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