Digital Advertising

Digital Advertising
Display Advertising Digital Coupons Email Marketing Mobile Marketing Chatbots Search Engine Marketing
Unique, hyper-local targeting drives sales nationwide

Put any anxiety about advertising in the digital space to rest. Valassis Digital handles your ad spend responsibly and tries to give you more mileage for the money. How? Several ways:

  • Superior granularity, targeting digital neighborhoods or 105,000 ATZs* for greater precision and efficiency
  • Viewability of our display inventory is higher than the industry average
  • Quality assurance as inaugural member of Integral Ad Science’s (IAS) Certified Viewability Partner Program
  • Email database is 100% opt-in and rigorously maintained

Learn more about our exceptional digital capabilities here

Top 5 ways consumers save via mobile
coupon-users-on-mobile 2017 RedPlum Purse String Survey
111% higher store visit lift” title=

Proof: get greater foot traffic results

See superior lift on in-store visits driven by our cross-device or mobile advertising.

Source: Foot Traffic Attribution Study by Placed
Case Study Video
Popular beverage brand used digital advertising to stimulate traffic and sales at a large grocery retailer.

Research: Motivating the Dynamic Shopper

From awareness to purchase, are digital ads producing an impact? More than you may realize. Apply findings from our recent study to prime and ignite consumer action.

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Go Dads Go
Send dads coupons via mobile

By far, dad says being able to scan them from a mobile device has upped his coupon use.


See additional dad data from Valassis’ Coupon Intelligence Study.
Reach millennials where it matters
Millennials use mobileeMarketer, Bronto 2016
Beats retail industry performance Source: Foot Traffic Attribution Study by Placed
Digital spend is projected to grow by double digits through 2020
digital-advertising-graphBIA/Kelsey, Local Ad Spend Forecast, 2015
“I’m a strong believer in media mix. Historically, we’ve worked with Valassis to drive traffic and trial using print. Adding digital is a low-cost way for us to get more impressions in the marketplace and propel our customers along their path to purchase.”

– Marketing Director, Restaurant Franchise


Proven to work. Learn why and how to personalize your online and offline programs consistently — to build relationships without going broke.

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Consumers spend 5 hrs, 43 min/day with digital media

Are you taking action? We’ve identified a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising.

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Time Crunched Consumers

self-described, who buy whatever is available, fastest and easiest

Source: 2016 RedPlum Purse String Survey, fielded on May 16 – June 16, 2016. All = 8,882 respondents age 18+. Click here for complete infographic.

Handy reference for a variety of digital and mobile solutions that drive awareness and activation

Media Kit

Proof of Valassis’ performance

Why rely on Valassis from start to finish? Our accuracy rate for executing print & digital programs is 99.89%
Full year 2015 accuracy rate analytics
Print Advertising
Power up your digital campaigns by integrating print

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Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.


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Creating the future of intelligent media delivery to drive your greatest success

Intelligent Media Delivery